Michelle Keegan wins substantial damages from The Mirror

01/05/2014

Lawyers acting for Coronation Street actress Michelle Keegan have secured substantial damages for the star from The Daily Mirror for falsely claiming that she had tweeted about products in exchange for expensive gifts.

The story, which ran on the front page of the newspaper in July 2013, with the headline “Corrie Stars Caught in TV Sting”, claimed that the star had attended a staged celebrity “gifting suite” and tweeted about bogus products in exchange.

In fact, Keegan did not attend the event and was not involved in any way.

Celebrity endorsements on Twitter are covered by the CAP Advertising Code and fair trading laws.
The Daily Mirror has apologised for its mistake, published an apology and paid substantial damages.
A spokeswoman for Michelle Keegan said:

“Michelle is pleased that The Daily Mirror has now apologised for the story.

“It was important for Michelle to set the record straight, and this has now been achieved.”

Michelle Keegan’s lawyer, Nick McAleenan of JMW Solicitors LLP, said:

“The Daily Mirror’s story wrongly accused Michelle of behaving badly at a gifting event and misleading fans on Twitter.  The newspaper has now rightly apologised for their story and paid Michelle substantial damages.

“Michelle has successfully cleared her name and can now put this unfortunate episode behind her”.

The apology published by the Mirror in March this year read:

“On 4 July, we published a story titled: “Corrie stars Caught in TV Sting”, which suggested that a number of Coronation Street stars, including Michelle Keegan, had behaved appallingly while attending a bogus celebrity “gifting suite”, demanding free goods and misleading their fans by tweeting about them.

“Contrary to what was said in the article, Ms Keegan did not attend the event or behave in the manner suggested and she was not involved at all. We apologise for the embarrassment and distress caused to her.”

Ends

 

For more information:

Samantha Meakin

0161 828 1981

samantha.meakin@jmw.co.uk

 

Note to Editors

JMW Solicitors LLP is one of the leading Manchester law firms and offers a broad range of legal services to both commercial and private clients.  We are committed to providing legal services in a cost effective and timely manner.

www.jmw.co.uk

www.jmwsports.co.uk

 

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