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JMW Launch Major Rebrand
Manchester based law firm JMW Solicitors LLP has undergone a total brand review and today unveiled its new logo, tagline and website to support its evolution to a leading full service law firm.
The new brand identity reflects JMW’s commitment to provide the very best legal services in order to meet its client’s needs. The new tagline ‘The law firm in your corner’ illustrates that JMW is there to support and understand its clients. Subtle changes have been made to the firm’s logo to reflect its current image.
The new website (www.jmw.co.uk) which also launches on the same day will seek to increase JMW’s online presence and help to communicate with current as well as prospective clients.
After a competitive pitch process two Manchester agencies were chosen to lead the rebrand activities to work alongside JMW’s marketing team. Web Design and SEO specialist I-COM were chosen to rebuild and re-launch the website to help JMW increase its digital marketing activity and online presence. The rebrand of the logo and tagline was developed by full service marketing agency Delineo, who worked closely with the partners and staff to build a brand identity that reflects JMW’s core values and future strategy. The iconic Manchester images used on the website and the marketing materials were supplied by locally based photographer Michael Swallow.
JMW will officially unveil its new brand to clients and contacts on Thursday evening with a drink and canapé reception which will also showcase the firms newly refurbished conference and meeting room centre which opened at the end of October after a £200,000 make-over. It has been another exciting few months for the ambitious law firm with Senior Partner, Joy Kingsley, joining the firm from Pannone’s in September.
Commenting on JMW’s rebrand, Managing Partner, Bill Jones said;
“It is important that JMW retains its established values but at the same time develops a new and modern identity. The rebranding exercise will ensure that we get the right message out there. We feel it’s important to let people know what JMW stands for and our new tagline ‘The law firm in your corner’ signifies the commitment of everyone at JMW to the firm’s clients. The landscape for law firms is rapidly changing and we recognise the need for change.”
Joy Kingsley, Senior Partner at JMW commented;
“This is an exciting time for JMW as we have continued to develop as a firm throughout the difficult financial climate. We feel that during our time of growth its right to invest further into our marketing strategy so creating an even stronger brand presence both on and offline. We have worked closely with our staff, as well as focusing on our clients to develop a brand identity that represents what JMW is about, which is ultimately our clients. The rebrand and launch of the new website represents our ambitions and shows how the firm has evolved into a dynamic full service law firm in recent years.”
For more information:
0161 828 1981
Note to Editors
JMW Solicitors LLP is one of the leading Manchester law firms and offers a broad range of legal services to both commercial and private clients. We are committed to providing legal services in a cost effective and timely manner.
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