At Google I/O, Google announced some big changes to how users will be able to interact with search, which will impact how Law Firms will need to re-shape and prioritise key elements of their search strategy – both from an organic and paid perspective.

Google, for many law firms remains the primary source of website traffic. Headlines such as ‘Google Search as you know it is over’ provide clickbait, but need further investigation.

If the changes to Google were not dramatic enough, the continued rise in use of LLM’s (Large Language Models) such as ChatGPT provide a different search experience and require a modified search strategy.

Join digital marketing experts I-COM to understand the recent changes announced at Google I/O and in 2026. This webinar will bring together a collection of their views, experience and recommendations to provide confidence in how in-house marketing teams can plan and discuss with key stakeholders and address key activities within their marketing strategy.

RSVP

To RSVP, or if you require any further information about the event, email us at lawshare.marketing@jmw.co.uk.