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JMW Leading The Way In Digital Marketing
Manchester based full service law firm, JMW Solicitors LLP, has set the standard in digital marketing within the legal sector, after a report by Online Ventures showed their Twitter account was ranked 8th from all top 300 law firms for overall success, and 6th most followed account.
In 2014 JMW launched a new blog and social media hub, ‘More Than Just a Blog’ which hosts the latest legal news, company updates and social media all in one place. Since the blog platform launched it has had 28,315 unique visitors. Twitter & Facebook combined have generated over 6.1 million impressions for JMW and December 2014 saw a huge spike of nearly 2 million impressions through the great success of the Christmas #JMW12Days Twitter competition.
JMW have always invested heavily in digital marketing and JMW website received 788,787 unique visits in the last 12 months with 68.7% of website views came from organic traffic (e.g. people searching for JMW or terms associated with the firm), with 31,584 website views being referred directly from social media sites.
JMW’s most viewed blog post in 2014 was the Ice Bucket Challenge with 1,932 views and this was also viewed 3,413 on the JMW Vine account.
In 2014 JMW opened 721 files from the website an increase of 31% on 2013. Fees generated in 2014 from JMW website were £1,100,100 a 70% increase on 2013.
JMW’s digital marketing success has been helped by their close relationship with digital agency I-COM, a leading Manchester web design and SEO agency and the appointment of Beth Livesey as Digital Marketing Assistant in July 2014.
Joy Kingsley, Senior Partner at JMW commenting on the firm’s digital success said:
“We are delighted that all our efforts in digital marketing are paying off. Keeping abreast of the advancing digital market ensures clients, both existing and prospective, see JMW as the right choice for legal advice. The landscape for law firms is rapidly changing and we recognise the need for change”.
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Note to Editors
JMW Solicitors LLP is one of the leading Manchester law firms and offers a broad range of legal services to both commercial and private clients. We are committed to providing legal services in a cost effective and timely manner.