Dan is JMW's Marketing Director. He joined JMW in January 2001 as the firm's first dedicated marketing professional and has played a pivotal role in the development of the firm's brand, profile, and business growth over more than two decades.
As Marketing Director, Dan has responsibility for JMW's marketing strategy, overseeing initiatives designed to attract, engage, and retain clients across the firm's broad range of legal services. Working closely with the Board and senior leadership team, he leads the development and implementation of marketing strategies that support the firm's continued growth and strengthen its position as one of the UK's leading full-service law firms.
Dan is responsible for JMW's brand development and market positioning, ensuring the firm's reputation, values and client offering are communicated consistently and effectively across all channels. He has helped guide the evolution of the JMW brand as the firm has expanded its presence nationally, supporting its growth across Manchester, London, and Liverpool.
He leads a talented and growing in-house marketing team which provides strategic and operational support to departments throughout the firm. The team delivers a broad range of services including digital marketing, communications, PR, content marketing, events, client engagement, sponsorship, design, social media, CRM, and business development support.
A strong advocate of innovation and digital transformation, Dan recognised the importance of digital marketing at an early stage and has been instrumental in developing JMW's online presence. Working alongside the firm's digital agency and internal client services teams, he has helped establish the firm's digital channels as major drivers of new business and client engagement. Today, digital marketing plays a central role in JMW's growth strategy, generating significant volumes of enquiries and supporting all practice areas across the firm.
Dan has a particular interest in digital marketing, brand strategy, client experience, and the evolving role of technology within professional services marketing. He remains focused on ensuring JMW continues to innovate, adapt to changing client expectations and maintain its reputation as a market-leading law firm.