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E-commerce can provide a low cost shop front to the world, allowing retailers to reach customers they would not normally be able to deal with. However, in a crowded marketplace, you need to make yourself stand out and build trust with customers. This is especially important if these consumers are unlikely to ever meet or interact with you.
When selling to consumers through a website, there are a number of regulations you need to comply with, and some that give consumers rights they wouldn’t have had if they were purchasing goods in a normal retail environment. In our experience, rather than trying to avoid these requirements, some of the most successful e-commerce sites actively embrace them, helping to improve the customer’s experience and build trust with consumers.
We can work with you and your website designers to help structure your processes and customer journey to ensure you comply with the legal requirements. We can also help to structure the customer journey so that complying with the legal requirements doesn’t feel intrusive and is dealt with in a way that helps to build trust with customers by being clear in your dealings with them.
Equally, where dealing on a business to business basis, whilst there are not as many compulsory legal requirements, a well-structured and presented website can give a professional image and also help to incorporate your terms and conditions.
Why Choose JMW?
Our team has lots of experience advising a number of e-tailers on how to structure their business in order to comply with consumer protection laws (where applicable), advising on a number of terms and conditions, including:
- Terms and conditions of sale (including cancellation rights)
- Privacy policies
Our team also has wide experience in dealing with the agreements you will need 'in the background' to ensure your site is working as you want it to. These include:
- Website development agreements
- Web-hosting agreements